Ye Olde Ploughman’s Lunch – NOT

The motor car, the television, the computer, the traditional ploughman’s lunch, the similarity between all the above? All products of the twentieth century I’m afraid. In-fact, it may surprise you that this is the order in which they were invented and that the pub favourite is actually the newest of them all!

Apparently: “documents uncovered at the National Archive from the Milk Marketing Board reveal that the Ploughman’s Lunch was invented as a marketing ploy to sell British cheese in pubs”.

Who’d have thought it eh? I’m afraid whatever’s going through your mind next time you bite into that mature cheddar, fresh bread, thick ham and pickle, it won’t be misty eyed images of the 16th century farm labourer. It may instead be the image of a clever 1960′s dairy ad-man rolling out his new gimmick to the unwitting pub-going public .

More here: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/01_january/20/piffle.shtml

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